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Director, YouTube Management & Digital Partnerships
Toronto, OntarioAbout Boat Rocker Studios
An independent, integrated global entertainment company, Boat Rocker Studios’ mission is to tell stories and build iconic brands across all genres and media. With offices around the world, Boat Rocker brings end-to-end creative expertise, robust business operations, and global franchise capabilities across Scripted, Unscripted, Documentary, and Kids & Family content. Its services span production, distribution, and brand & franchise management. In partnership with Industrial Brothers, Boat Rocker develops, produces, and exploits Industrial Brothers' innovative and original animated series for preschool and family audiences.
A selection of Boat Rocker’s projects includes Invasion (Apple TV+), Palm Royale (Apple TV+), Mix Tape (BBC, Binge, RTE), Video Nasty (BBC Northern Ireland, BBC Three, Virgin Media One, WDR), This Is the Tom Green Documentary (Prime Video), Orphan Black: Echoes (AMC), American Rust: Broken Justice (Prime Video), Beacon 23 (MGM+), Pretty Baby: Brooke Shields (Hulu), Downey’s Dream Cars (Max), BS High (HBO), Orphan Black (BBC AMERICA, CTV Sci-Fi Channel), Billie Eilish: The World’s a Little Blurry (Apple TV+), The Next Step (BBC, Corus, CBC), Daniel Spellbound (Netflix), Dino Ranch (Disney+, Disney Junior, CBC), and Dino Ranch: Island Explorers (Amazon Kids+, CBC, Warner Bros. Discovery EMEA).For more information, please visit www.boatrocker.com.
Role Overview
We are seeking an entrepreneurial leader to build and scale Boat Rocker’s business across YouTube and other digital AVOD platforms. This role has two core mandates:
This role will lead all YouTube and related platform initiatives, including: revenue and partnership strategy, channel and platform optimization, performance analytics and audience growth, marketing and promotion, creative evaluation and third-party content sourcing and acquisitions.
Sitting at the intersection of digital strategy, content development, and revenue generation, this leader will be responsible for building Boat Rocker’s YouTube and AVOD presence into a significant and growing business. Success in this role means unlocking the full value of Boat Rocker’s ever-expanding library while building a scalable pipeline of platform-native owned content that drives meaningful audience and revenue growth.
Key Responsibilities
Sales & Revenue Partnerships
Salary Range: $90,000 - $125,000 CAD
Boat Rocker Studios is committed to providing a fair and equitable work environment and encourages applications from qualified candidates including those with visible minorities, aboriginal peoples and persons with disabilities. Boat Rocker Studios is committed to providing an inclusive and accessible candidate experience. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to meet your needs.
An independent, integrated global entertainment company, Boat Rocker Studios’ mission is to tell stories and build iconic brands across all genres and media. With offices around the world, Boat Rocker brings end-to-end creative expertise, robust business operations, and global franchise capabilities across Scripted, Unscripted, Documentary, and Kids & Family content. Its services span production, distribution, and brand & franchise management. In partnership with Industrial Brothers, Boat Rocker develops, produces, and exploits Industrial Brothers' innovative and original animated series for preschool and family audiences.
A selection of Boat Rocker’s projects includes Invasion (Apple TV+), Palm Royale (Apple TV+), Mix Tape (BBC, Binge, RTE), Video Nasty (BBC Northern Ireland, BBC Three, Virgin Media One, WDR), This Is the Tom Green Documentary (Prime Video), Orphan Black: Echoes (AMC), American Rust: Broken Justice (Prime Video), Beacon 23 (MGM+), Pretty Baby: Brooke Shields (Hulu), Downey’s Dream Cars (Max), BS High (HBO), Orphan Black (BBC AMERICA, CTV Sci-Fi Channel), Billie Eilish: The World’s a Little Blurry (Apple TV+), The Next Step (BBC, Corus, CBC), Daniel Spellbound (Netflix), Dino Ranch (Disney+, Disney Junior, CBC), and Dino Ranch: Island Explorers (Amazon Kids+, CBC, Warner Bros. Discovery EMEA).For more information, please visit www.boatrocker.com.
Role Overview
We are seeking an entrepreneurial leader to build and scale Boat Rocker’s business across YouTube and other digital AVOD platforms. This role has two core mandates:
- Maximize the value of Boat Rocker’s existing IP library.
- Develop a platform-native content business.
This role will lead all YouTube and related platform initiatives, including: revenue and partnership strategy, channel and platform optimization, performance analytics and audience growth, marketing and promotion, creative evaluation and third-party content sourcing and acquisitions.
Sitting at the intersection of digital strategy, content development, and revenue generation, this leader will be responsible for building Boat Rocker’s YouTube and AVOD presence into a significant and growing business. Success in this role means unlocking the full value of Boat Rocker’s ever-expanding library while building a scalable pipeline of platform-native owned content that drives meaningful audience and revenue growth.
Key Responsibilities
Sales & Revenue Partnerships
- Lead revenue-share distribution strategy for the company’s content catalogue on YouTube.
- Procure new content partners and manage ongoing relationships to ensure consistent and optimized revenue generation.
- Monitor, analyze, and reconcile royalty statements, using performance data to inform platform strategy, content packaging, and deal optimization.
- Strategize and curate content packages tailored to individual YouTube channels, ensuring rights availability and commercial viability.
- Review and negotiate legal terms in collaboration with internal rights administration and legal teams and liaise with Media Operations to ensure timely and accurate delivery of content.
- Own annual YouTube revenue targets and growth forecasts.
- Accountable for profitability across owned and partner-operated channels.
- Monitor RPM, CPM, watch time, subscriber growth, and yield performance
- Oversee the exploitation of the company’s content catalogue on YouTube, including the creation, launch, and ongoing management of branded channels.
- Develop channel-specific content strategies focused on audience growth, monetization, and long-term brand building across kids & family, unscripted and scripted programming.
- Plan for future scalability, including assessing and managing third-party partners for channel operations while maintaining strategic oversight and performance accountability.
- Oversee YouTube CMS and Content ID strategy to maximize IP protection and incremental revenue.
- Implement metadata, thumbnail, SEO, and A/B testing strategies to improve discoverability and retention.
- Optimize Longform, and Shorts monetization strategies.
- Identify opportunities to increase RPM and platform yield across territories.
- Evaluate new development materials and creative projects through the lens of Boat Rocker’s YouTube channels, offering guidance on format, positioning, and roll-out strategy.
- Review content in production, including early cuts, and provide constructive notes to production teams to support creative and commercial success on YouTube.
- Source and evaluate third-party content suitable for inclusion in the company’s distribution catalogue with a specific view for YouTube and other AVOD platforms.
- Actively contribute to keeping the distribution catalogue fresh, relevant, and competitive by regularly onboarding new content and producer partners.
- 8+ years’ experience in YouTube channel management and revenue growth, with a strong commercial and sales-led orientation
- Deep understanding of revenue-share, AVOD/TVOD, FAST, and digital monetization models, with a track record of driving revenue growth.
- Demonstrated experience developing and executing YouTube channel strategies, including multi-platform exploitation and monetization.
- Established working relationships with YouTube/Google Partner Management teams.
- Experience participating in beta programs and platform growth initiatives.
- Ability to escalate policy or monetization issues directly with platform representatives.
- Strong background in rights management, deal structuring, and contract review, with the ability to optimize value across platforms.
- Skilled in creative evaluation, development analysis, and market positioning to align content with audience and commercial demand.
- Experience managing producer relationships and curating content catalogues to support scalable distribution and revenue outcomes.
Salary Range: $90,000 - $125,000 CAD
Boat Rocker Studios is committed to providing a fair and equitable work environment and encourages applications from qualified candidates including those with visible minorities, aboriginal peoples and persons with disabilities. Boat Rocker Studios is committed to providing an inclusive and accessible candidate experience. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to meet your needs.