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Brand Coordinator

New York, NY · Art/Media/Design

Boat Rocker Media is a global entertainment company that creates, produces and exploits premium media content for all platforms by developing brands and IP for worldwide monetization. Boat Rocker Studios, the content, distribution, and brands arm of the company, consists of the following content groups: Platform One Media, Temple Street, Matador Content, Proper, Insight Productions, Boat Rocker Kids & Family, Jam Filled Entertainment, and partnerships with Untitled Entertainment and Industrial Brothers. Boat Rocker Ventures also has investments in Serial Box, MarcoPolo Learning, the Toronto Arrows Rugby Football Club, CAA Creative Labs and Bustle. 

A selection of Boat Rocker’s recent projects includes: Orphan Black (BBC AMERICA, Space), Lip Sync Battle (Paramount Network), Iron Chef Canada (Food Network), Killjoys (Syfy, Space), The Amazing Race Canada (CTV), Knight Fight (History), Vintage Tech Hunters (Discovery), X Company (CBC), Masterchef Canada (CTV), Mary’s Kitchen Crush (CTV), The Next Step (Family Channel, CBBC), The Loud House (Nickelodeon), Love Monster (CBeebies), Kingdom Force (CBC). For more information on Boat Rocker Media, please visit www.boatrocker.com and connect via (Twitter) or (Facebook).

The Role:

In this this role, the Brand Coordinator will report to the Americas Brand Director based in New York. The successful candidate will work with the broader Boat Rocker team to deliver & grow the portfolio of brands focussed mainly around the kids & family portfolio, however this role will also work across scripted and factual if brand and licensing opportunities arise. Working closely with all divisions across Boat Rocker to take a holistic view of the brand to drive ‘one voice’, encouraging collaboration across all lines of business.  The role will primarily focus on The Americas but will also need to support the global business. A person who will relish the opportunity to work within a fast paced, entrepreneurial environment, someone with a high personal interest level in all areas of digital and how to build brand engagement within these platforms.

  • Support the Americas Brand team to execute regionally targeted franchise strategies and rollout plans that deliver against the overarching global plans to meet the financial forecasts and amplify the brands.
  • Support the Brand Director across all levels of digital – from ideation to development and execution. Utilising existing and new/breakthrough digital platforms and trends to grow and establish awareness for priority franchise brands. Working with internal teams and external agencies.
  • Stay on top of industry competitive and trend analysis including quarterly reviews across YouTube, Netflix/SVOD platforms, broadcasters, Roblox, Twitch, TikTok, Meta, NFTs and other media/gaming/entertainment platform trends.  Work closely with Brand managers in Americas and International on social media trend analysis.
  • Work in partnership across multiple lines of business (specifically content and consumer product sales) to help support all aspects of brand franchise management, helping the team to provide quarterly updates for leadership and the wider brand team
  • Assist in the development of all global and regional sales and marketing materials including PowerPoint presentations, one sheets, rollout grids, sizzle reels and any other materials needed.
  • Coordinate assets and information from industry, broadcasters, agent, retail, licensees, digital, promotional partners to incorporate within sales and marketing materials and press releases.
  • Support communications team on the management of our PR agency including providing agency with key updates.
  • Support Brand Director, Brand Manager and external social   media agency to build monthly calendar and develop creative posts that will engage and grow our brand communities.
  • Support Brand Director on retail activations in the Americas, coordinating overlay promotions, materials, premiums, creative assets.  Assist in the recap of events and ROI evaluation of programs and report back to brand team.
  • In conjunction with wider Brand team, look for collaborations and promotional opportunities that will increase awareness and engagement of brands.
  • Build key relationships internally with Production, Creative, Legal, Finance, Marketing and externally with licensees, retailers, promotional clients and agencies
  • Attendance at all relevant trade shows

  • 1-2 years’ marketing or agency experience working on entertainment, retail, or consumer product brands.
  • An interest in storytelling, content marketing, and brand development.
  • Passion for social media and digital platforms and how they are leveraged to grow engagement with brands.
  • Ability to communicate clearly and precisely. Strong interpersonal and relationship management skills.
  • Highly organised & high attention to detail with the ability to work to tight deadlines and manage multiple projects simultaneously.
  • Ability to work under own initiative
  • Very Strong Excel and PowerPoint skills.
  • Undergraduate degree in related field (Marketing, business) is preferable but not required
Why Boat Rocker?
  • Boat Rocker is the home for creative visionaries. You’ll work with a team of passionate, creative and fun individuals who have a passion for stories and storytelling
  • Competitive salary along with a comprehensive healthcare and dental benefits package, including access to an Employee Assistance Program
  • Support for your career progression through opportunities for learning and development, including access to Diversity, Equity and Inclusion (DEI) learning via our DEI partner, The Canadian Centre for Diversity & Inclusion
  • Summer hours and additional time off during the winter holidays
  • Hybrid work environment
  • Opportunities to connect with teammates across the company both virtually and in-person through various team-building events and activities
Boat Rocker is committed to hiring and supporting diverse candidates. We strongly encourage applications from people who identify as being part of an under-represented and equity-deserving group. This would include people who identify as racialized, Black, Indigenous, women, LGBTQ2SI+, and having a disability among others. We also recognize the importance of intersectional identities in our hiring and retention.

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